How Belarusians in the US Keep Their National Identity — Through What They Wear

Moving to another country is never just about changing your zip code. It’s about switching languages, rhythms, and the way the world looks around you. But if you're from Belarus, there’s something that stays with you — no matter how many miles away you are from Minsk.

The question of identity hits differently when you live in a country like the US. It’s not just about culture shock or homesickness — it’s about holding on to who you are. And surprisingly, one of the most powerful ways to do that… is through clothing.

If you’re Belarusian, you already know: symbols matter.

The white-red-white flag, the Pahonia coat of arms, the national embroidery — they’re not just historical designs. They are stories. Resistance. Memory. Pride.

Wearing a T-shirt with “MAKE BELARUS ZAEBIS AGAIN” or a hoodie with a subtle Pahonia sign — that’s not just about fashion. That’s how you speak your truth, quietly but clearly. Even while standing in line at Trader Joe’s.

You might be walking through Brooklyn or downtown Chicago when someone nods at you with a knowing smile. Why? Because they saw that red-and-white thread on your chest and they know — you’re one of them.

Here’s what many Belarusians in the US are choosing to wear today:

• Statement t-shirts with symbols and slogans
• Hoodies with traditional prints (modernized)
• Minimalist embroidery inspired by national ornaments
• Accessories like hats, socks, or tote bags with meaning
• Reimagined “vyshyvanka” pieces — clean, wearable, modern
• This is more than a trend. It’s a quiet rebellion. It’s dignity in design.

You don’t need to wear a full traditional outfit to feel Belarusian. You don’t need to scream it. You just need to wear something that feels like you — that speaks to your values.

At ZNIVIEN, we create clothes that let you express your identity, without compromising style. Modern cuts. Meaningful details. Subtle power.

Being Belarusian abroad isn’t always easy. But it’s beautiful when you can wear your truth.

Because in a world where everything is melting into sameness — language, culture, memory — your identity becomes your anchor.

What you wear isn’t just about how you look. It’s about how you connect. To your roots. To your people. To your story.

And that matters. More than ever.

We’re ZNIVIEN — a Belarusian clothing brand born in Poland, rooted in resistance, and driven by style.

👉 Visit our online store — and maybe find the piece that helps you feel more like… you.